Category: Product Design

Perfection. Why every Manager should Strive for it.

Perfection. Why every Manager should Strive for it.

Perfectionism is a trait that is defined as the need and desire to reach perfection in every possible manner. Perfectionism is usually seen as a good thing. It motivates individuals to achieve their best in whatever they do. It is not always reasonable to achieve perfection because it can lead to time and resources being wasted—even if you would have ended with the same result anyway. This is often a concern managers share during the stages of product development. 

Is it worth going above and beyond and trying to get your product to a state of perfection? 

By examining Steve Jobs and Elon Musk, two of the most renowned perfectionists and innovators of our time, it starts to make sense why one should push their employee’s and resource capabilities to their limits in order to create the perfect possible product.

Steve Jobs
Steve Jobs

Let’s take a look at Apple, the world’s most valuable tech company. Since Apple’s inception, Steve Jobs has led the development of some of the most transformative products of the 20th and 21st century, such as the Macintosh, iPod, and iPhone. These innovative products have changed the way we live our lives and interact with technology today. Mac’s graphical user interface revolutionized the definition of personal computing, the iPod redefined how we listened to music, and the iPhone completely changed the way we interact with the internet and computers.

Without Steve Jobs’s passion to reach total perfection in his products, the Macintosh, iPhone, and iPod would never reach the scale of influence they have today. These products will go down in tech history as some of the most transformative products of all time.

Mac ad, perfection
Macintosh Ad – 1984

Like Jobs, Elon Musk is another innovator who strives for perfection in his products, SpaceX Rockets and Tesla EVs (Electric Vehicles). Musk calls himself a designer CEO, an engineer at heart who spends about 80% of his time focusing on the design and engineering of the product. Musk shares Jobs’ belief on the value of focusing your energy on the product over other aspects such as marketing and finances. 

elon musk
Elon Musk

Both Musk and Jobs don’t just want to create a great user experience, implement good design, or build a remarkably engineered product. Musk and Jobs want to build the perfect product that looks and feels like is ahead of its time. 

Musk and Jobs wanted to create products that drop customers’ jaws, products that instill you with a sense of wonder and amazement, products where you can feel the passion and pain that was put into creating it, and products that tap into your soul and spirit. When you experience a product created by minds such as Jobs and Musk, it feels like you are experiencing the future. Their products are so transformative that they become obsessed over, develop cult fanbases (these are your core customers, the people that create reviews and judge your product), and go down in history as products that change the way we live. That’s what Jobs and Musk desire, and there is absolutely no way to reach this level without the passion to create the perfect product.

 People like Steve Jobs and Elon Musk don’t observe market trends and try to identify what the market wants. If they did, we would never get a Tesla EV or an iPhone, we would still be getting a “smartphone” with a physical keyboard on it or an electric vehicle with little to no technological capabilities. By neglecting market research and pushing for perfection, Musk and Jobs create innovative and transformative products that capture the hearts of consumers and change society for the better.

Did Alexander Graham Bell do any market research before he invented the telephone

– Steve Jobs

Apple’s Design Process – The Secret to their Success

Apple – Why are they successful?

When it comes to product design Apple places second to none. Since Steve Jobs returned as CEO in 1997, Apple has managed to build innovative, cool, simple, convenient, and functional products that have captured the hearts of millions of customers around the world. There are few companies that have a customer base as loyal as Apple’s. Through its user-friendly and functional design choices, Apple has created a cult following other companies can only dream of achieving. When you take a look at Apple’s product design process, it starts to become clear why it is the most valuable company in the world today. 

Focus on Design

Apple places a priority on design, marketing, product development, sales, etc. all coming later. The design team at Apple does not report to any other teams, only to the top executives at Apple. They are given the freedom to disregard engineering capabilities and set their own budgets. The team is separated from other Apple employees when they work on new products in order to prevent them from engaging in the typical mundane day-to-day office activities.

Jony Ive
Jony Ive, Apple’s Chief of Design from 1992-2019

The Apple New Product Process

After a prototype design for a new product has been completed, the product development team receives the design process. This process goes into the stages of product development required to build the product, who is responsible for building different aspects of the product, where they work, and when the work should be completed. 

Dreaded Mondays

Every Monday, Apple executives meet to discuss all the products that are in the design phase. The design team at Apple only focuses on creating a couple of products at once allowing executives at Apple to conduct an in-depth analysis of each product to determine if it is still worth investing in or not.

Product Launch

Even after product development is completed and the product reaches the manufacturing phase, Apple continues to tweak its design. Once the product is built, the testing phase follows and then the product goes back to the design team so they can make more changes. This process repeats itself until executives have determined the product is as good as it can possibly get. Once the product reaches this stage, it is ready to be taken to the market based on the instructions in the “Rules of the road”, a document detailing all the responsibilities and actions that must be taken prior to the commercialization of the product.

Steve Jobs showing off iPad
Steve Jobs showing off the first iPad

Apple’s product development process emphasizes design over any other aspect. This process explains why Apple has some of the longest product development processes in the industry. Apple doesn’t tend to be a first-mover for new features and innovation, but they seem to get it right each time they come out with something new. 

“Focus on the product itself over everything else and the rest will fall into place”  – Every CEO in silicon valley

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